Where culture, technology, and national strategy converge.
K-Link Global is a strategy and policy advisory firm built to help organizations navigate Korea’s most dynamic and high-impact sectors — K-Pop & content industry, AI & emerging technologies, and defense & security markets.
We combine policy insight, legal and regulatory expertise, industry operations, and global market strategy, enabling clients to act with clarity in sectors where regulation shapes opportunity.
Our leadership team includes executives and advisors with backgrounds spanning music & media, AI governance, public procurement, legal strategy, big data/AI analytics, and defense export & market development.
We also maintain a wide-reaching expert network across academia, government, politics, the music industry, and the defense ecosystem, giving clients access to the right intelligence and relationships.
We are not just analysts — we are interpreters of power, policy, and industry change.
Our mission is to help you anticipate what’s coming next, and move strategically within Korea and beyond.
Co-Founders
Sangmoon “Noah” Ock
Co-Founder & CEO
Noah is a composer and cultural-industry strategist, and serves as CEO of K-Link Global. With over 20 years of experience across major cultural and content organizations, he brings deep insight into the structural and policy challenges shaping the K-pop ecosystem.
Taejin “Brian” Um
Co-Founder & COO
Brian is a U.S.-trained attorney and music policy expert specializing in performance rights, copyright, AI regulation, and platform governance. He previously served as an advisor to IFPI and is an adjunct professor focusing on ICT policy, compliance, and intellectual property at Yonsei University.
Jongsub Jung
Co-Founder & Chair
Jongsub is a certified public accountant and data transaction specialist with over 30 years of experience in data and AI strategy, government policy, and management consulting. At K-Link Global, he leads policy simulation, data-driven analysis, and structural modeling based on music and platform consumption data.
Minju Kang
Co-Founder & CLO
Minju is an attorney specializing in intellectual property and regulatory policy. She leads legal analysis and policy design in the areas of AI, copyright, and digital regulation, supporting K-Link Global’s work at the intersection of law, technology, and cultural policy.