Your success in Korea begins here.
Where Korea Meets the World
K-Link Global is a strategic advisory firm helping global companies, governments, and creators navigate Korea’s unique intersection of policy, business, and culture.
You’re not just entering a new market — you’re entering one of the world’s most dynamic innovation ecosystems.
We help you move confidently, intelligently, and globally.
Korea is Complex. And Full of Opportunity
Korea is a global cultural powerhouse, a tech leader, and a rapidly evolving regulatory environment.
But breaking in is not easy:
fast-changing laws
unique market behavior
heavy competition
complex government processes
cultural nuance
Most companies fail not because of capability — but because of lack of insight.
You deserve a partner who knows the system from the inside.
We Turn Complexity into Clarity.
We connect three worlds that rarely meet:
Regulation
Industry
Culture (including K-Pop and entertainment)
Our interdisciplinary team helps you make decisions with confidence.
From AI policy to ESG to K-pop licensing — we build strategies that open doors.
Our Focus
Korea is one of the world’s most influential music markets — and one of its most complex.
Policy design, regulatory practice, and market behavior often diverge.
Formal rules rarely tell the full story.
K-Link Global exists to bridge that gap.
We translate Korean music policy and regulatory realities into clear, actionable insight for global decision-makers.
How We Help
Strategic Advisory Areas
Public Performance & Neighboring Rights Strategy
Advising on Korea’s performance rights framework, collection practices, tariff structures, and reciprocity issues — from a global rights-holder perspective.Regulatory Risk & Policy Positioning
Identifying regulatory exposure, enforcement risk, and policy blind spots for global DSPs and rights organizations operating in Korea.Government & Institutional Engagement
Supporting structured engagement with Korean regulators, ministries, and quasi-governmental bodies — grounded in institutional reality, not theory.AI, Data & Copyright Policy Advisory
Strategic guidance on AI training, data use, copyright reform, and emerging regulatory frameworks affecting music and creative industries.Market Entry & Structural Assessment
Assessing whether Korea’s licensing, regulatory, and market structures deliver predictable and fair outcomes for global stakeholders.
We understand how the system actually works.
Our team brings first-hand experience working with:
Global music organizations
Rights holders and CMOs
Korean government stakeholders
International policy and industry forums
This allows us to anticipate policy shifts and institutional behavior before they become visible risks.
We think like our clients.
We advise from the perspective of global business, international rights management, and cross-border strategy — not from a purely domestic lens.
Our K-Pop & Cultural Expertise
Our team has advised:
major entertainment companies
music rights organizations
local labels
streaming platforms
content distribution companies
We help with:
licensing & rights
performance rights & regulatory compliance
music data, charts, export strategy
collaborations between global brands and local companies & K-pop talent
content production & cultural intelligence
For companies entering Korea’s entertainment ecosystem,
we are your compass.
Defense & Security
Korea’s defense industry is growing rapidly, fueled by global demand and expanding strategic cooperation. But this market is defined not only by technology—it is shaped by policy, timing, and relationships. Companies must understand procurement structures, government expectations, and the broader ecosystem to succeed.
K-Link Global supports defense and dual-use companies with business development, government relations, and market positioning inside Korea. We help identify opportunities, map stakeholders across the relevant government branches, and build credible communication with government decision-makers.
For companies expanding abroad, we design global market entry and B2B partnership strategies across the U.S., EU, and APAC. This includes partner sourcing, procurement pathway mapping, and positioning technologies for both defense and dual-use commercial markets.
In defense, credibility determines access. We help clients enter the right rooms—with clarity, strategy, and long-term alignment.
Our Team
K-Link Global is led by a multidisciplinary leadership team with deep experience across the K-Pop/music industry, defense sector, public policy, legal strategy, and AI/data ecosystems. Our executives have worked directly with Korean ministries, National Assembly members, global entertainment companies, defense contractors, and top law and technology firms—giving us a uniquely wide and influential network across academia, government, politics, media, and industry.
CEO Sangmoon “Noah” Ock
Noah has over 20 years of experience in South Korea’s music and media industry. He has led major projects at CJ Corp and Leeway Music, focusing on music production, content strategy, and licensing. His work includes global collaborations and cross-border licensing initiatives.
COO Taejin “Brian” Um
Brian is a Washington, D.C.–trained attorney specializing in the music industry and defense sector. He has extensive experience advising clients on a range of policy areas, including AI governance, copyright, and government procurement. His previous roles include positions at IFPI, LIG Nex1, and KOTRA Washington.
CLO Minju Kang
Minju is a leading media and technology attorney with extensive experience advising organizations such as KOCCA, smart media associations, broadcasting regulators, and collective management organizations (CMOs) in South Korea. She has also provided counsel to various government agencies and is licensed to practice law in South Korea.
Chair Jongsup Jung
Jongsup provides deep expertise in big data strategy, AI analytics, and public-sector digital transformation. He is also the founder of WesleyQuest, one of Korea’s leading data and policy consultancies, where he has led major analytics, performance evaluation, and AI-driven decision-making projects across enterprise and government sectors.
Together, our leadership team combines operational depth, regulatory insight, legal sophistication, and technological expertise. This cross-domain capability—supported by an extensive professional network across the music industry, defense sector, government bodies, academia, and the private sector—allows K-Link Global to guide clients through Korea’s most complex and strategically important markets with clarity and confidence.
Where insight meets execution.
K-Link Global helps organizations act with confidence in the most regulated, fast-moving sectors of Korea and the world.
If your mission demands precision and strategic reach,
let’s talk.
